Swine

Because of stagnant sales, The National Pork Board plans to replace its 23 year old slogan "The other white meat." The V.P. of the Des Moines based board said "It did its job, for sure, back in 1987. It was phenomenal. It really changed minds."

However, sales have been flat and they are looking for something new in hopes of helping sales. This seems a bit rash since the tag line is so widely recognized but, it is their meat and they can do what they want with it.

Now to my point. Now that they are moving on. I call dibs. As soon as it is official that they have a new slogan, I am taking "The other white meat."

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